ABOUT EP
Welcome to EP - where jewelry meets meaning.
Founded by Evangelina Petrakis in 2021 and designed with intention, EP Jewels is more than just a brand - it’s a celebration of personal style, real connection and evolving creativity. Every piece we design is made to be worn, loved and personal to feel uniquely yours. From bold and dainty pieces to custom letters, we’re here for you to mix, match, stack (+ something personal) and style in your own way. This is jewelry with purpose, personality and a whole lot of heart.
the story of EP
I started EP Jewels when I was sixteen, during a time when the world shut down during quarantine of 2020. When everything felt uncertain. What began as a creative outlet quickly turned into something more when a few videos I shared on my YouTube: “My Jewelry Collection” & “Get Ready With Me - for nothing” which both went viral. I quickly gained a following on social media as people were drawn to my style. How I wore and layered jewelry, especially - was a common interest and I realized then there was real love for the things I shared online!
My first business wasn’t jewelry at all. It was a small clothing launch run out of our home garage, where we hand dyed hundreds of pieces and sold out within a day. That experience showed me two things: I loved building something from the ground up, and I wanted to create products people genuinely connected with.
Jewelry was always where my heart was. After a year of learning and experimenting with starting a business, I made the decision to pivot and focus EP on jewelry. Since jewelry has always made me feel complete, whether I was dressed up or at home in sweats - I knew I wanted to share this same feeling and love for it with the world. EP grew from that instinct and continues to be shaped by it every day.
design philosophy
I design jewelry made to feel unique, personal and worn daily.
EP is created with the intention that your pieces become part of your everyday life. I think about how jewelry stacks, how it feels on the body and how it moves with you throughout your day. I want pieces that feel just as perfect in sweats as they do dressed up.
Many of our pieces are made to be collected over time. You start with one, then add another and eventually it becomes a stack, curated by you & uniquely yours.
Above all, I believe jewelry should feel personal. That belief shows up in everything we make, from everyday stackables to custom pieces and letters designed for you to hold special meaning.
